April 3, 201700:23:46

Episode 68: Brent Adamson – The Challenger Sale

What is the secret to sales and marketing success? On this episode, I speak to Brent Adamson, co-author of The Challenger Sale. Brent and his colleague, Matthew Dixon, studied the data of thousands of salespeople and determined that one behavioral profile always outsells the rest: the Challenger. Discover what makes a Challenger-salesperson unique, why you […]

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